Lillian Minix

Marketing Communications Manager @Timmons Group

Richmond, VA, US

Managing a team of disciplined communications rockstars• Overseeing corporate brand standards and implementation across various markets, platforms, and demographics• Managing relationships with local and industry public relations professionals to highlight the firm\'s successes, community stories, and market growth potentials• Streamlining processes to create more efficient and cohesive team goals, including in CRM client management, email and direct mail marketing, ADA compliance in digital deliverables, corporate communications tracking, and various best practices documentation• Managing direct report workloads and various internal teams• Strategizing with team leads throughout the firm to turn market progression into actionable communications tasks• Designing and carrying out strategic marketing efforts to ensure a cohesive brand• Overseeing and contributing to creative and visual branded items, including print and web deliverables, conference booth materials, client gifts and promotional items, and marketing campaigns• Collaborating with external clients to promote project development and progress• Writing original content for the company website, press releases, articles, and campaigns• Maintaining and enhancing internal and external websites (Wordpress)• Tracking online leads from social media and the company website through conversions (Google Analytics)• Managing email blast communications (Mailchimp)• Implementing strategic planning social media posting as it aligns to company and market goals

Emory & Henry University

Bachelor of Arts, Magna Cum Laude, Fine Arts & Philosophy