Lili Zarghami
Head of Brand and Marketing @JAFTEX CORPORATION
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WORK HISTORY
Head of Brand and Marketing @JAFTEX CORPORATION
New York, NY, US
Spearhead branding and marketing strategies for a 95-year-old fabric company, enhancing brand visibility. • Manage three distinct brands, overseeing content, email, social media, and event marketing initiatives. • Developed new logos and branding for four brands, ensuring a cohesive identity across platforms. • Led the redesign of cross-company websites, set to launch in September 2025 for the company\'s anniversary.
EDUCATION
St. John's College
Bachelors, Liberal Arts
Columbia University
Postbaccalaureate, Premed
SKILLS
ABOUT LILI ZARGHAMI
Lili is the best boss I\'ve ever had don\'t tell my other bosses).\"\"Lili is a is a fearless leader who advocated for every individual on our team with issues large and small.\"\"She [is] generous with her deep knowledge of the media landscape and ha[s] a way of making everyone on the team feel valued.\"\"She\'s quick-witted, honest, and kind. I adore her on a personal and professional level and I hope we get to work together again!\"Is it weird to start your \"About\" section with quotes? Not when they\'re as good as these. I know how to find the heart of a story (and these quotes are the heart of mine), make it the linchpin of a plan, and roll it out as a strategy that shines. I do this for media outlets, financial companies, real estate firms, and start ups. I develop best-in-class content strategies (web, video, social, and newsletter) with a data-informed approach that relies not only on SEO but an experienced editorial POV. I’ve rebuilt and launched websites, grown traffic, increased revenue, overseen migrations and redesigns, managed and grown affiliate, and formed inclusive, happy editorial teams. As a consultant, I provide content and editorial strategy for industry-leading companies who want to build out content plans to rival publishers. I\'ve held increasingly senior positions in digital media for over twenty years and have also served as an adjunct professor at New York University, written for and been an on-video talent for HGTV, Food Network, Cooking Channel, Better Homes & Gardens, First for Women, Woman\'s World, TLC, and the Huffington Post. You can read all about this below, but make sure not to skip the rest of the quotes in the Recommendations. They\'re what I take the deepest and most sincere pride in.AWARDS• 2022 Webby, People\'s Choice Winner, bhg.com Weekend Woodworking• 2013 CableFax Best of the Web, Winner, Design Happens HGTV.com/blog• 2010 OMMA Women\'s Lifestyle Site Finalist, Redbookmag.com• 2007 MinOnline Honorable Mention - Best Redesign, Redbookmag.comSpecialties: SEO, commerce, syndication, social media, site redesign, women\'s lifestyle and shelter content
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