Liliya Lozanova

Global Senior D2c E-commerce Manager @Beiersdorf

Hamburg, DE

Shaping and implementation of the D2C (direct-to-consumer) eCommerce strategy of Beiersdorf (mass-market business) on a global scale; leading a team of 8 direct reports and dotted-line reports in all Beiersdorf affiliates across the globe Leading the overall management of Amazon and ebay Marketplaces (achieving triple digit growth within the last 12 months) Identifying and implementation of eCommerce process improvement opportunities (e.g. OMS implementation) Proven track record in improving performance across all areas of responsibility among which- eCommerce operations (infrastructure incl marketpaces, logistics, payment, CRM)- Performance Marketing- eCommerce-ready product development - programs for consumer acquisition and retention (Where-to-buy, Ratings & Reviews)- customer service- influencer marketing relationshipInitiation, execution and implementation of multiple projects for improving the overall eCommerce business of Beiersdorf (e.g. leading pitch processes and later implementation of different eShop software, implementation of various logistic service providers across markets, etc.) Setting of relevant eCommerce KPIs for all Beiersdorf countries (mass-market business) and follow-up Alignment and close collaboration with various stakeholders: Members of the Executive Board, Vice Presidents, General Managers from different regions, participation in cross-functional teams (incl. Legal, Logistics, IT, Customer Service, Marketing, HR)

University of National and World Economy

Doctor of Philosophy (PhD)

First English Language High School, Sofia

Secondary education

University of National and World Economy

Bachelor

University of National and World Economy

Master