Liliana Caceres

Graphic Designer @Brilliant Earth

Denver, CO, US

Led the design and execution of the Perfect Collection campaign, which resulted in a significant increase in engagement metrics, such as high click-through rates for email, paid ads and web.Promoted to CRM Lead, collaborating closely with the CRM team to develop strategies and execute campaign designs that boost customer engagement and retention.Played an integral role in competitor analysis and campaign optimization, ensuring design efforts aligned with customer interests and business goals.

Salisbury University

Bachelor of Fine Arts - BFA