Liliana Vasquez Fulcher
Senior User Researcher @Ibm Ix
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WORK HISTORY
Senior User Researcher @Ibm Ix
Austin, TX, US
Client Work: AWS + IBM, Toyota, State of Arizona Department of Child Welfare, American Electric Power (AEP), Tampa Electric Company (TECO), State Street, AT & T, Wingstop, Google
EDUCATION
The University of Texas at Austin
Health Informatics and Health Information Technology Professional Education Program
The University of Texas at Austin
Bachelor of Science (B.S.) Public Health, Sociology
General Assembly
UX Design
SKILLS
ABOUT LILIANA VASQUEZ FULCHER
Hi, I’m Liliana! I’m a User Researcher with over 5+ years of experience. I’m passionate about enhancing people\'s lives through well-designed products and services. I have a background in public health, and my experiences learning about the complexity of software and services in healthcare ignited my curiosity around leveraging experience design to improve quality of life and reduce friction. I often find myself stepping into a Service Designer role depending on the project. My experience spans multiple industries, including healthcare, supply chain logistics, child welfare, employee experience, automotive, and more. I\'m adaptable and action-oriented, capable of leading research in fast-paced, ambiguous environments. I love experimenting with new methods to uncover insights while bringing my teammates along for the journey. I use service design frameworks to illustrate customer, employee, and organizational pain points. I use a service framework to make research insights actionable, comprehensible, and impactful.
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