Li Lavelle
Sr Staff Product Manager, Ngs @Twist Bioscience
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WORK HISTORY
Sr Staff Product Manager, Ngs @Twist Bioscience
Carlsbad, CA, US
EDUCATION
University of California, San Diego - The Rady School of Management
Master of Business Administration (MBA)
University of Maryland College Park
Master of Science, Horticulture
Beijing University of Agriculture
Bachelor of Science, Horticulture
ABOUT LI LAVELLE
Drive development of product roadmaps that merge voice-of-customer with technology developments. Develop new product offerings following the Product Commercialization Process. Create and deliver launch plans for new products, on time and on budget. • Manage P&L financials and annual revenue and profitability targets of the portfolio. • Participate and contribute to the Molecular Biology reagents portfolio planning and short/long term segment strategy development based on customer needs and market forecasts. • Manage full product life cycle and provide direction and support to sales, R&D, market development, and operations, to maximize revenue and develop and execute marketing strategies. • Identify, analyze and articulate market insight, competitive threats, customer needs and drive successful development and delivery of a market leading customer purchasing experience and product portfolio. • Identify, establish, and manage strategic partnerships, including global relationships with customers, suppliers, and industry opinion leaders. • Identify and report competitive situations and translate into plans of action. • Create, coordinate, and deliver sales training and proactively communicate with management on the product portfolio, its performance, and any changes in the market or competition.
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