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Ligia Oliveira
Head of Festo Didactic - South America @Festo
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WORK HISTORY
Head of Festo Didactic - South America @Festo
Sao Paulo, BR
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
MBA, Marketing
SKILLS
ABOUT LIGIA OLIVEIRA
Solid career in Education, Marketing & Alliances Affairs in national and multinational companies, being responsible for- Negotiation and agreement of strategic alliances and creation of plans for leads generation and continuous organizational growth-Communication planning, development of promotional campaigns, production of advertisements, market study and monitoring, design of prospection and ITC customer loyalty activities and implementation of projects designed for results achievement and growth- Development sales incentive programs, consumer behavior analysis, identification of potential profiles, commercial performance appraisal, KPIs mapping, conduction of analytical surveys and data manipulation and treatment- Relationship with government agencies, Channel Partners and Customers to generate employment opportunities through technology- Coordination of local education activities(Student technology competitions,University awareness seminars and Educational trade shows)
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