Lien Chen
Marketing Director, North America @Segway
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WORK HISTORY
Marketing Director, North America @Segway
Los Angeles, CA, US
EDUCATION
National Taiwan University
BA
University of Southern California
Master
ABOUT LIEN CHEN
Nimble, performance-driven brand marketer with 360 integrated marketing experience across tech, entertainment, and lifestyle. I mine consumer data to develop exciting GTM and brand strategies, while fostering a collaborative and growth-oriented workplace culture.+ Brand experience: Segway, HBO, Fendi, Transformers, NYFW, Walmart, Best Buy, Trey Songz, Soulja Boy.+ Core competencies: Brand audience development, brand partnerships, budget management, social media, influencer marketing, creative production, project management + Highlights: both in-house and agency side experience,#AAPI #DEI #multilcutluralmarketing
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