Lien Gray

Senior Marketing Manager @Natural History Museum Of Los Angeles County

Los Angeles County, CA, US

NHMLAC is a premier cultural institution, home to the Natural History Museum and La Brea Tar Pits, dedicated to inspiring curiosity through science, history, and culture. • Develop and implement full-funnel integrated marketing campaigns for NHMLAC, including ticketing, product, and sales strategies, while leveraging both traditional and digital media to drive engagement and revenue growth.• Manage and mentor key marketing and web team members, fostering a high-performing environment focused on collaboration and results.• Oversee paid media planning and execution, including budgeting, strategy, campaign development, and optimization of performance across all touchpoints and channels.• Direct and manage relationships with external agencies, media buyers, and vendors to ensure successful campaign execution.• Cultivate and maintain strategic media partnerships to promote museum programming and expand visibility.• Work closely with Digital Strategies, UX/UI, and Web Content teams to guide the enhancement of digital and content experiences, improving front-end design, conversion opportunities, and user experience.• Drive MarTech stack evaluations and integrations to improve marketing tools, products, and processes.• Analyze and report on marketing performance, providing insights for strategic alignment and optimization.