Liechen-Anne Roux

Senior Digital Marketing Consultant @Vireo Video

Vancouver, BC, CA

Nimble is the full-service marketing agency within Pattison Media, specializing in digital-first, integrated marketing solutions.•Developed and executed multi-channel marketing strategies for Canadian consumer brands, including VentMedic, Chinese Canadian Museum, Jiva Organics, Blue Barn Pet, and Inspect Canada.•Managed integrated campaigns across websites, email, SEO, paid social, search, content, and local activations/events.•Built strong client and stakeholder relationships through problem-solving, trust, and advocacy.•Collaborated with Growth Marketing and tech teams on CRM, websites, paid ads, SEO, and shared tools to optimize performance.•Sourced and managed local third-party support, including agencies, designers, photographers, and event vendors.•Monitored and optimized marketing performance, providing insights and recommendations to clients and leadership.•Managed client onboarding into marketing programs, ensuring seamless integration and setup.

AAA School of Advertising

Diploma, Marketing Communications

AAA School of Advertising

Diploma , Media Management

AAA School of Advertising

Diploma , Copywriting