Lidia Kane

Marketing Manager - Uk, Eu & Usa @Grant Westfield

Edinburgh City, GB

Responsible for the delivery of the UK and EU marketing strategies across B2C and B2B markets for the Grant Westfield brands - Multipanel and Naturepanel, and the management of a team of six independent marketing specialists.• Shaping, coaching and developing a diverse team with a focus on a customer-centric approach • Management and measurement of activity – campaigns, events, media, email, social media, influencers, PR, lead generation and SEO • Management of the UK and EU marketing budgets • Conducting key analysis and reporting to develop insights, feeding back into global strategy and priorities• Responsible for corporate brand management and development• Event Management of industry and customer events from planning to post-event strategizing• Supporting new product development, from initial concept to market release • Management of the EU marketing requirements across Germany, France, Austria, Belgium & The Netherlands• Won market awards for the 2025 Ideal Home Best Bathroom Surface - Naturepanel and winner of the 2024 Ideal Homes Bathroom Surface of the Year -Multipanel, KBB Focus Best Surface of the Year - Naturepanel and finalist for the Multipanel Tile Collection • Leading the re-design of Edinburgh Head Office and the launch of a new two-story showroom with 17 displays

Oxford College of Marketing

Diploma in Professional Digital Marketing - Level 6

Edinburgh Napier University

BA International Event and Marketing Management

CIM | The Chartered Institute of Marketing

Level 6

Edinburgh College

HNC Event Management

The MGA Academy of Performing Arts

HND Professional Stage Dance, Performing Arts