Lidia Cetrangolo
Marketing Manager @Multipanel
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WORK HISTORY
Marketing Manager @Multipanel
Edinburgh City, GB
Managing a team of 5 I am responsible for creating and delivering the UK marketing strategy across B2C and B2B segments. Planning and implementing effective promotional and marketing campaigns ensuring activity is in line with sales activities. Managing and improving lead generation campaigns across all marketing activities. Conducting key analyses and reporting across all channels, feeding back into global strategy, priorities, and roadmaps. Leveraging internal data, industry insights, market trends, and the competitive landscape to make data-driven recommendations for continuous improvements. Managing relationships with external agencies and partners. Responsible for the marketing budget and overall brand management. Managing the marketing requirements in Germany, Netherlands and France.
EDUCATION
The MGA Academy of Performing Arts
HND Professional Stage Dance, Performing Arts, (A)
Oxford College of Marketing
Diploma in Professional Digital Marketing, Level 6
Edinburgh College
HNC Event Management, (A)
Edinburgh Napier University
BA International Event and Marketing Management, (First Class Honours)
ABOUT LIDIA CETRANGOLO
Experienced marketing and communications professional, having worked in various digital marketing roles across the U.K and international markets. Knowledgeable in leading successful campaigns and supporting organisations to deliver against business objectives through an effective communications strategy.
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