Lida Gheidary

Marketing & Digital Content Specialist @Pandionai

Stockholm County, SE

At this innovative startup specializing in AI-powered satellite data analysis, I lead various marketing initiatives to enhance the brand presence and support business growth. Execute content calendar for LinkedIn, creating both static and dynamic content. Continuously audit the content mix based on KPIs while leveraging the project management tool Asana for efficient workflow Develop and optimize keyword-driven content across all company website pages from scratch, collaborating with developers to implement SEO best practices Create diverse marketing and sales materials, including one-pagers and pitch deck, optimizing messaging to support founders Conducted comprehensive rebranding in just two months, including new logo, color scheme, and brand values, while refining the company\'s value proposition and product positioning to inform GTM strategy Initiated incorporation of HubSpot, Google Analytics, and Search Console to drive data-informed decisions and improve digital performance