John Lichtenberg

Marketing Consultant @Greyhound Marketing, Inc

Chicago, IL, US

No offense but consultants typically nauseate me, charge a ton of money, and never get their hands dirty. Conversely, I harness my decades of experience in the trenches and professional contacts all over the world to help propel clients. I don\'t hold a bunch of mindless meetings and fling a 87 page PowerPoint over the wall listing everything you\'re doing wrong and a grocery list of \"to-do\'s\"; I become part of the team and personally develop, own, AND execute. Some of the stuff I do- Spearhead brand strategy development for diverse clients, resulting in increased market penetration and brand loyalty- Design and implement organizational restructuring initiatives to optimize operational efficiency and streamline marketing efforts- Develop and execute content marketing strategies that boost client engagement and enhance SEO performance- Lead digital marketing campaigns across multiple channels, achieving significant growth in online presence and customer acquisition- Engineer lead generation programs that consistently exceed client expectations, delivering measurable ROI- Orchestrate advertising campaigns that successfully enhance brand awareness and drive sales growth- Execute targeted direct marketing campaigns that effectively reach and convert key customer segments- Cultivate media relationships to secure high-impact placements and maximize brand visibility- Produce compelling video content that effectively communicated brand narratives and resonated with target audiences.

Michigan State University

Master's, Advertising Arts

University of Michigan

Bachelor of Arts, Communication