Libby Wilding
Global Marketing Director @Cleanco
Signup · Get unlimited contacts
WORK HISTORY
Global Marketing Director @Cleanco
Shaping the brand’s strategic vision and leading global marketing and product innovation, through working directly with Founder & Board to translate ambition into culturally resonant, scalable brand experiences across markets, retail, and D2C.As a fiercely independent brand built on a distinctly British cheekiness we\'re challenging the conventions of the alcohol industry with a serious non-alc offering that never takes itself too seriously. My work centres on making moderation an accessible, desirable alternative to traditional alcohol categories, unlocking the untapped potential of consumers who want to experience more, not less. From late nights that roll into dawn swims, we will build narratives that celebrate the full spectrum of modern socialising.At every stage, exceptional liquid leads. Through tight R&D we\'re ensuring our portfolio delivers uncompromising flavour and a true like-for-like experience at the bar & at home, pushing category standards as the No.1 independent brand and driving continuous improvement as we expand globally.With deep cross-functional expertise and a global mindset, at CleanCo we\'re building a brand with soul, scale, and cultural relevance, designing strategies that resonate across borders while staying true to who we are.
EDUCATION
University of Exeter
Business Management
ABOUT LIBBY WILDING
A successful senior commercial marketing leader across a portfolio of ultra-premium brands including global spirit icons Absolut & Jameson and luxury brands including Royal Salute & Cygnet Gin & non-alc CleanCo. Motivated by an aspirational brand portfolio, challenged and rewarded by harnessing consumer insights, and focused on shaking up the industry, having developed and launched innovative and eye-catching omnichannel marketing campaigns on a global scale from ideation to execution.Through leveraging excellent interpersonal, creative and communicative skills, people management is combined with a passion for delivering unique and engaging brand experiences in store and online to challenge status quo. I thoroughly enjoy capturing the attention of a distracted audience, driving awareness and conversion to purchase in a flooded market.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.