Libby M.

Marketing and Operations Manager @Long Term Futures

City Of Nottingham, GB

I lead both marketing strategy & business operations, helping drive brand growth while building the systems & processes that keep the business running efficiently.On the marketing side, I shape & deliver a full-funnel strategy that strengthens our presence in the education recruitment sector. This includes building brand awareness, generating high-quality leads & supporting business growth through targeted, data-led campaigns.Marketing responsibilities include- Developing and executing a comprehensive marketing strategy aligned with business goals- Content creation and management across social media, email campaigns, blogs, and digital channels- Lead generation, campaign optimisation, and ROI tracking- Website optimisation and SEO to improve visibility and candidate/client experience- Collaborating closely with sales and recruitment teams to align marketing with commercial objectives- Planning and promoting internal and external events to support brand engagement and company cultureAlongside marketing, I manage business and recruitment operations, with a strong focus on systems, automation, & cost efficiency. I’ve implemented & oversee multiple platforms that support internal recruitment, compliance, communication, and payroll.Operations & systems ownership includes- Bullhorn CRM (including automation and talent platforms)- Internal recruitment processes and workflows- Pay & Bill systems- Referoo, Paiger, RingCentral, BrightHR, and other business services- Job boards and advertising platforms- End-to-end coordination of internal company events- Management & promotion of external initiatives, including the Inspire Scheme- Reviewing suppliers, improving processes & delivering measurable cost savingsI’m passionate about building scalable systems, improving operational efficiency, and delivering innovative marketing solutions that create meaningful connections positioning Long Term Futures as a trusted leader in education recruitment.

CIM | The Chartered Institute of Marketing

Marketing Principles

CIM | The Chartered Institute of Marketing

CIM Level 6 Diploma in Professional Marketing

Nottingham Trent University

Media, Communications and Society , Marketing

Nottingham Trent University

Women in Leadership, Organizational Leadership