Liana Ascolese

Senior Manager, Content and Communications @Society of Nuclear Medicine and Molecular Imaging (SNMMI)

Reston, VA, US

Manages amplification of SNMMI’s social media presence through platform development and daily interaction. Strategically develops sites to maximize attractiveness and functionality. Manages day-to-day posts and content for all SNMMI social media sites (LinkedIn, Twitter, Facebook, Instagram, YouTube), including writing, creating graphics/videos, and posting. Monitors and responds to feedback on sites. Monitors and reports on metrics. Manages SNMMI news and other communications. Writes and disseminates stories announcing and promoting SNMMI programs and initiatives to members and press. Creates/supports podcasts and multimedia news content. Manages SNMMI SmartBrief, including weekly SNMMI items and special issues. Helps develop/update content for SNMMI website. Manages and supports SNMMI public relations activities. Develops and disseminates critical press releases, including writing, posting (website/social media), creating email blasts as needed, and coordinating with PR consultants for further dissemination. Writes and disseminates other non-research press releases including awards, leadership, and other news. Supports advocacy communications (calls to action, statements, positions). Manages logistics, trade media relations and outreach administration. Coordinates with photographers and uploads photographs following the meeting. Manages development of SNMMI TV, including segment calendars, logistics and coordination. o Handles “live” reporting. Provides press room support. Gathers content as needed for specific segments. Assists with spokesperson identification and contact. Manages special projects Manages related posts and stories. Manages metrics and reports. Develops reports, slides and metrics for Communications.

University of Massachusetts Amherst

Bachelor of Arts (BA), Political Science

University of Massachusetts Amherst

Masters, Public Policy