Liam Hannaford

Marketing Manager @Ibbaka

Vancouver, BC, CA

Led cross-functional teams to launch new products and services.•Collaborated with VP, Growth on strategic marketing initiatives to drive company growth and meet KPIs.•Developed a comprehensive marketing strategy that boosted brand awareness by over 400%.•Analyzed customer data to identify trends and inform marketing efforts.•Utilized data analytics and A/B testing to optimize campaigns and enhance ROI.•Executed email marketing campaigns that increased open rates by 40%.•Implemented innovative social media campaigns, growing followers by 600%.•Provided measurement and analytics support across product lines within the marketing funnel.•Established a robust marketing measurement framework, including learning plans, channel analysis, audience identification, and budget forecasting.•Developed, planned, and executed webinar content.•Designed and maintained dashboards to track key marketing metrics and funnel performance.•Transformed complex data into actionable insights for Product Marketing, Demand Generation, and Sales teams.•Pioneered engagement with ICPs through strategic inbound and outbound efforts, including targeted messaging and A/B testing.•Conducted regular business reviews on marketing performance, identifying opportunities for campaign and channel optimization.•Built and maintained positive relationships with cross-functional teams.•Managed email campaigns by designing, implementing, and optimizing content with a revenue growth focus.•Collaborated with Founders, Product, Customer Success, and Sales teams for insights and feedback.•Drove user retention and strategized up-selling campaigns to increase net revenue.•Assisted in rebranding efforts and implemented a new website architecture.•Created diverse communication assets, including press releases, newsletters, and webinars.•Achieved top SERP rankings for targeted keywords.•Delivered impactful content marketing across two blogs, publishing an average of 12 blogs monthly.