Liam Checketts

Paid Search Lead @Highrise Marketing

Leading the Paid Search function, it’s my responsibility to produce organised work streams, conduct strategic direction and strong hypothesised proposals/roadmaps that are specifically tailored to each client account along with advanced Paid Search implementation that help them reach their goals, using a contrarian non conventional, but also Highrise proven best practice method across all stages of the funnel including but not limited to VRC, VVC, Demand Gen Stack, Search, Shopping, AI campaign types & more. At Highrise, we developed the core 3 Paid Search pillars to which all members of the team follow. Highrise proven best practice ( & tailored to each client). Clear hypothesis and testing strategy (not just running tests for the sake of it!) & 3. Scrutinising incrementality & tools (MTA analysis, geo tests, lift studies, haus incrementality testing, black box tests). Highrise work with some great brands such as Simba Sleep, AG1, Grind Coffee, TRIP drinks & more to help drive their new customer acquisition goals and efficiency targets through multiple growth channels.