Liam B.
Ppc Account Manager @Yellowball
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WORK HISTORY
Ppc Account Manager @Yellowball
London, GB
In my role as PPC Account Manager, I undertake end-to-end PPC strategy across platforms including Google Ads, Microsoft Advertising (Bing), Meta, and LinkedIn. I conduct in-depth account audits and manage client relationships directly, providing regular performance updates and actionable insights based on KPIs.My responsibilities span both the frontend and backend of PPC campaigns: from keyword research, ad copywriting, and bid strategy to technical implementation via Google Tag Manager and performance tracking in Google Analytics. I manage monthly ad budgets of up to ensuring optimal performance and return on investment.I also work with the SEO and Web Development teams to ensure an integrated approach for clients engaging with multiple service lines, aligning campaign strategy, site performance, and content delivery for consistent results.
EDUCATION
City of Bristol College
A levels - Film Studies, English Literature/English Language, Geography
The TEFL Academy - Leading EFL Teacher Trainer Provider
Level 5 Certificate in Teaching English as a Foreign Language
University of the West of England
Bachelor of Arts (B.A.), English Language and Literature, General
CIM | The Chartered Institute of Marketing
CIM Professional Certificate in Marketing
National Taiwan Normal University
Mandarin Language Foundation Certificate
ABOUT LIAM B.
Experienced online marketing manager with a demonstrated history of working in Pay Per Click, Search Engine Optimisation and Content Marketing.
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