Lucas Freitas

WORK HISTORY

EDUCATION

ABOUT LUCAS FREITAS

Over the past eight years, I have had the privilege of being part of an incredible journey at one of Brazil\'s leading broadcast industry companies, located in the country\'s vibrant second-largest city. This experience has given me a comprehensive view of the media landscape, from the internal workings of a broadcast giant to the rapidly evolving digital scene. At the outset of this journey, I was honored to contribute to the establishment of the station\'s inaugural digital team, a milestone that not only solidified the company\'s digital presence but also laid the groundwork for future innovations. Six years later, I took on the leadership of the core team responsible for coordinating, producing, and managing digital strategies, data analysis, and local digital content. This role has been immensely fulfilling, allowing me to lead with joy and profound gratitude a team committed to unlocking the digital realm\'s potential and turning insights into strategic actions. As the Manager of Data Insights in National Marketing at Record, I continue to refine my expertise in team leadership, data analysis, and strategic planning, focusing on deciphering patterns, understanding behaviors, and driving data-driven decisions that propel growth and innovation. My journey is marked by an unwavering dedication to leading and developing diverse teams, enriched by experiences across various cultures in Brazil and internationally. Exposure to multicultural environments, especially through overseas exchanges, has broadened my perspective and taught me to appreciate and incorporate different viewpoints and approaches. Working in a television company has allowed me to engage with a wide array of technologies, each contributing to the daily intricacies of the broadcast industry. These experiences have not only deepened my technical understanding but also highlighted the importance of adaptability and continuous innovation in the face of the swift technological, cultural, and interpersonal changes shaping our world.