Lex Kilgour
Social Media Manager @Miik Inc
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WORK HISTORY
Social Media Manager @Miik Inc
Social Media Manager, Community Manager, and Product Photographer for this Canadian sustainable womenswear brand, specializing in content strategy and creation. Miik has a highly engaged and loyal following, which has grown by over 6.9k followers on Instagram for a total of 29.3k followers, and an increase of 6.7k followers on Facebook, for a total of 19.7k followers, since I started with the company. In my first six months as the Social Media Manager at Miik: Instagram saw a 108.8% increase and Facebook saw a 22% increase in first-click sales attribution, compared to the previous year, despite economic factors. Average monthly sales for organic and socials made up 12.22% of total linear-all attributed sales in the company in 2024, outperforming sales attribution of Meta ads.(Data taken from Triple Whale.) As the Community Manager I respond daily to customer comments and inquiries on organic and paid content, delegating to appropriate departments when necessary. These social listening insights, with detailed analytics inform the strategy and content my team creates for organic campaigns and paid ads. Updates to the social media strategy and content have resulted in increased follower engagement, year over year, and increased sales through our social channels. Additionally, I manage Miik\'s Facebook Community Group, with 3.1k followers, approving and managing posts and hosting seasonal events within the group. With over ten years experience as a photographer, I work closely with the Creative Director on product photoshoots. I also assistant produce Miik\'s live online fashion shows: creating the online event and managing the live-chat. Our live shows receive an average of 577 concurrent viewers and amount to over $50k in sales, on average, per show. Proficient in Adobe Photoshop, Adobe Premier Pro, Adobe Lightroom, Later, and ManyChat.
EDUCATION
Queen's University
B.A.(Hons)
The Neighborhood Playhouse School of the Theatre
2-Year Conservatory
SKILLS
ABOUT LEX KILGOUR
With 8 years experience as Social Media Manager I specialize in helping businesses elevate their brand\'s visual impact, reach new audiences, build greater brand affinity, and increase sales. I am also a professional photographer with over 10 years experience shooting events, portraits, and branding. My work has been featured locally, nationally, and internationally, including British Vogue, Glamour UK and Condé Nast Traveller. I am also a 5-time official photographer for Burning Man. My skill set and experience has allowed me to help a wide variety of clients in the Health and Wellness, Entertainment, Real Estate, and Interior Design industry. How can I help you? Please see my Content Creator and Social Media Manager Portfolio (linked on my profile) for in depth case studies and samples of my work.
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