Lewis Hallett
Insight Executive @Goodform By You First Gersh
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WORK HISTORY
Insight Executive @Goodform By You First Gersh
As Insight Executive, my primary role is the day-to-day management of F1 Fan Voice. This includes the design, execution, and reporting of both qualitative and quantitative research & insight projects held on the site. I pass these fan insights onto Formula 1’s in-house Fan Strategy Team, who use them to aid their commercial and sporting decision making. I’m also responsible for maintaining fan engagement on the site, including designing the weekly email newsletter campaign sent to all fans on the F1 Fan Voice database.Notably, I\'ve conducted and reported on almost 100 different fan research projects, in areas such as the recent F1 75 LIVE launch event & F1: The Movie, as well as Formula 1’s collaboration with LEGO. I\'ve also produced an array of content for the site, including written articles, managing the site’s Grand Prix predictor game, and secured an exclusive Q&A with ex-F1 driver Karun Chandhok.I produce the sport’s quarterly Team Perceptions report – read by senior members of each Formula 1 team and used to understand how fans perceive them, as well as how these perceptions change over the course of a season. Furthermore, I work closely with Mercedes-AMG F1 Team who have their own sub-community on the platform. This includes delivering fan insights on a variety of topics, from merchandise to partner activations.In my role, I have worked with a variety of motorsport organisations, including Formula E. This involved producing the 2023 End of Season fan survey for the all-electric racing championship and creating an in-depth report of the findings. I also worked with WRC to produce audience insight reports used for commercial decision-making.My focus is to ensure that Goodform is at the forefront of motorsport fan insights!
EDUCATION
Solent University
Bachelor of Arts - BA, Marketing with Sport
National Motorsport Academy
Master's degree, Business of Motorsport
ABOUT LEWIS HALLETT
Insight Executive at Goodform by You First | Gersh, the industry-leading sports marketing…
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