Lewis Copeland

Global Talent Marketing Partner @ZEISS Group

Birmingham, GB

As the Global Talent Marketing Partner at ZEISS, I lead the strategic and operational delivery of talent marketing initiatives across APAC, EMEA, and the Americas. My role involves shaping and executing global talent marketing strategies, ensuring a consistent and engaging employer brand presence across all regions.Key responsibilities include:Managing job board strategies and performance across global marketsOverseeing the licensing and optimisation of LinkedIn Recruiter for 120+ users worldwide.Partnering closely with employer branding and hiring teams to deliver targeted, reactive marketing campaigns to attract top talent.Analysing candidate funnel data to enhance recruitment marketing effectiveness and inform strategic decisions. Developing and launching standardized global templates for job descriptions and adverts, ensuring alignment with ZEISS’s employer brand.Driving internal communications for the central recruitment function to enhance alignment and engagement across teams.Tools & Platforms: Workday, Jira, Adobe Creative Suite, Microsoft 365, LinkedIn Recruiter, Power BI

University of Staffordshire

MSc, Digital Marketing Management

University of Derby

Bachelor of Science - BS, Geography

University of Staffordshire

Bachelor of Arts - BA, Events Management