Lewis Comber

WORK HISTORY

EDUCATION

ABOUT LEWIS COMBER

Working across premium liqueurs and spirits, helping brands connect with consumers in an increasingly data-driven, omnichannel world.As Digital Marketing Manager at Disaronno International UK, I work with retailers, customers, and brand partners including Tesco, Sainsbury’s, Ocado, Amazon, Live Nation, Stonegate and Mitchells & Butlers to deliver insight-led digital and trade marketing activity. Working with brands such as Disaronno, Tia Maria, Engine Gin, Isolabella Limoncello, and Cotswolds Distillery, my role focuses on solving a core challenge for brands - how to connect with consumers meaningfully online, while creating a thread between in-store, ATL and digital touchpoints.I use consumer insight, performance data and commercial analysis to build multichannel strategies and inform activity across retail media, social, influencer, PR, BLT (eCommerce) and other digital channels — supporting category growth as shopping behaviors continue to shift online.I’m particularly interested in using data to improve shopper/customer experience, optimise media investment, and drive sustainable growth for brands.Before joining Disaronno, I was the Marketing Manager for a start-up gut health drinks brand, Hip Pop. In this role, I focused on growing the brand’s D2C channels, including eCommerce, Amazon, and other third-party marketplaces. I was responsible for driving brand growth and awareness, increasing equity, and supporting key B2B listings with strategic marketing across multiple sales verticals, including retail, wholesale, and export.