Levan Bakhutashvili

WORK HISTORY

EDUCATION

ABOUT LEVAN BAKHUTASHVILI

I drove $5M in pipeline in one quarter at Modulate, a voice AI SaaS company. I also founded KETA AGENCY, where I built creative campaigns and brand experiences from concept to execution. That combination is unusual. Most growth marketers never touch creative. Most creatives never look at a funnel. I do both, and I think that\'s where the most interesting work happens. At Modulate, I built the growth engine: demand gen, funnel architecture, campaign strategy. But the campaigns that actually compounded weren\'t the ones with the lowest CPA. They were the ones people remembered. At KETA, I learned to concept from scratch, art direct brand worlds, and produce events where every detail carried weight. It taught me to think like a creative director while still measuring what matters. Now I\'m building at the intersection of performance and creative. I call it The Creative Growth Loop: start with data, find the human truth in it, turn it into creative work worth remembering, measure recall and sentiment alongside conversion, then feed everything back into the next cycle. What that looks like in practice: → $5M pipeline in Q1 at Modulate → Founded and ran KETA Agency (creative + events) → I can read a cohort analysis and art direct a campaign in the same afternoon If you\'re building a team that values creative strategy backed by real numbers, I\'d like to talk.