Lettie Goldsberry
Senior Manager Ecommerce @Tinuiti
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WORK HISTORY
Senior Manager Ecommerce @Tinuiti
Dallas-Fort Worth, TX, US
EDUCATION
University of Rochester - Simon Business School
Master of Business Administration - MBA, Marketing
Korea University
Bachelor of Business Administration (B.B.A.), Business
Howard University
Bachelor of Business Administration - BBA
ABOUT LETTIE GOLDSBERRY
I’m a strategic and collaborative marketing leader who thrives at the intersection of data, creativity, and consumer behavior. Over the past decade, I’ve helped CPG and retail brands transform complex analytics into actionable strategies that drive revenue growth, deepen customer engagement, and enhance digital performance.In my current work, I led omnichannel and eCommerce marketing initiatives that blend insight, innovation, and execution. I enjoy connecting the dots between sales, brand, and data while translating trends into strategies that meet consumers where they are and drive measurable impact across platforms. My approach balances creative storytelling with analytical precision, ensuring every campaign is grounded in insight and optimized for ROI.What defines me most is how I lead. I bring a calm yet assertive management style that empowers teams to think boldly, collaborate openly, and stay focused on outcomes. Whether partnering with retail media networks, analyzing consumer data, or mentoring colleagues, I excel when translating complexity into clarity and strategy into action.
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