Lesly Ayers
Director, Growth Marketing @BetterUp
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WORK HISTORY
Director, Growth Marketing @BetterUp
Oversee enterprise/B2B2C member growth marketing strategy across 8 platform products and solutions, as well as the BetterUp Center for Daring Leadership partnership with Dr. Brené Brown, PhD. Responsible for member marketing client services, lifecycle marketing, product messaging and positioning, campaigns, and marketing operations. Lead a team of 9 responsible for scaled member growth playbooks and bespoke strategic accounts ($5-10M+ ARR).
EDUCATION
UC Santa Barbara
Bachelor of Science (B.S.), Biochemistry-Molecular Biology
SKILLS
ABOUT LESLY AYERS
With 10+ years B2B2C marketing experience, I lead growth marketing teams helping Fortune 500 and enterprise organizations improve people’s careers, health, and wellbeing — bringing scaled initiatives to life through effective storytelling, strategic communications, and empathy.I\'m motivated by achieving goals with teams who challenge and support one another. I currently lead B2C marketing client services, lifecycle marketing, and marketing operations, and oversee member product marketing and creative, across 8 platform products.I\'m counted on for executive-level calm, adaptability, and simplifying complexity. Outside of work, you\'ll find me plotting my next interior design or gardening project, organizing the Manhattan Beach Hometown Fair, or getting humbled by my toddler.
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