Leslie Shannon Bowman

Director of Marketing @Social Sipper

Norfolk, VA, US

Fractional CMO & Brand StrategistI provide C-level marketing leadership for growing businesses through Social Sipper, delivering strategic expertise at a fraction of traditional executive costs. I partner with clients to build brands that evoke emotion, drive engagement, and align customer perception with company goals.What I Do: Fractional CMO Services – I integrate into client teams as their marketing leader, developing comprehensive strategies and overseeing execution. Engagements range from 12-500 hours per month based on business needs. Brand Development – Strategic consulting, brand identity design, positioning, messaging frameworks, storytelling, and comprehensive brand guidelines that create cohesive, memorable experiences. Digital Marketing – Social media management, SEO, SEM, email marketing, and paid digital advertising campaigns that drive qualified leads and conversions. Website Design & Development – UX-focused WordPress sites built with Elementor, optimized for search engines and conversions. Ongoing hosting and maintenance available. Content Creation – Videography, photography, podcast production, blog posts, marketing collateral, ad copy, and multimedia content that tells compelling brand stories. Media & PR – Press management, media training, and reputation management to build credibility and visibility. Workshops & Consulting – Brand identity and messaging workshops that align teams and clarify market positioning.My Approach:I specialize in brand storytelling that goes beyond logo design—creating narratives that connect emotionally with audiences. With a 75% client retention rate and average relationships lasting 3 years, I focus on long-term partnerships and sustainable growth.Whether you need strategic leadership, hands-on execution, or both, I deliver marketing solutions that move your business forward.

Old Dominion University

Criminal Justice, Liberal Arts