Leslie Latimer
Director, Crm and Lifecycle Marketing @Preferred Travel Group
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WORK HISTORY
Director, Crm and Lifecycle Marketing @Preferred Travel Group
Atlanta, GA, US
Drive CRM and lifecycle marketing initiatives from concept to execution across PHR’s websites, email, paid media, SMS, and app to drive bookings and loyalty engagement- Develop lifecycle marketing strategy, including the email automation and cross-channel journey roadmap, building out associated journey flows- Own overall merchandising strategy and collaborate with cross functional partners to improve customer engagement and increase revenue to PHR- Identify and execute marketing initiatives, retention programs and funnel optimizations to increase customer lifetime value by moving customers up the engagement ladder- Develop strategies for key marketing decisions based on analytical problem solving, e.g. quantitative and qualitative consumer insights, rigorous testing of different retention strategies, customer experience feedback, demand projections, and cohort health/lifetime value.
EDUCATION
The University of Alabama
Bachelor of Science (B.S.), Consumer Industrial Marketing
ABOUT LESLIE LATIMER
Strategic leader with comprehensive marketing and brand management experience across a global organization. Innovative brand strategist successfully re-positioning and introducing robust revenue driving initiatives. Fosters trusting relationships focused on a collaborative approach to leading multi-faceted projects inside of complex environments. Skilled in guest experience, customer marketing, loyalty, and agency management. Team player with strong communication and organization skills. Skills: Guest Experience * Brand Management * Strategic Partnerships & Planning * Digital Marketing * Loyalty/Relationship Programs * Loyalty/Relationship Marketing * Vendor/Agency Management * Consumer Insights & Analytics * Global Activation * Sports Sponsorship Activation * Effective written and verbal communication skills
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