Leslie Ficke
Head of Integrated Marketing @New Harbinger Publications
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WORK HISTORY
Head of Integrated Marketing @New Harbinger Publications
Oakland, CA, US
Lead integrated marketing campaigns across email, content, social, and digital advertising—supporting direct-to-consumer growth, brand engagement, and product visibility.• Oversee lifecycle marketing and lead nurturing funnels across channels, supporting book, course, and subscription launches.• Develop and implement organic social strategy, influencer engagement, and cross-channel campaigns to strengthen brand presence and community connection.• Spearhead campaign planning across cross-functional teams and contracted creatives, ensuring alignment between messaging, creative, and channel strategy.• Build systems that balance structure with flexibility—streamlining operations and enabling scalable campaign execution.• Collaborate closely with acquisitions, editorial, and executive teams to translate product vision into actionable marketing roadmaps.• Serve as a strategic thought partner on brand positioning, audience development, and cross-functional collaboration.• Co-lead paid media planning to ensure alignment between PPC, organic, and lifecycle marketing efforts.
EDUCATION
Foothill College
AA, Photography & Digital Imaging
San Francisco Art Institute
BFA, New Genres
SKILLS
ABOUT LESLIE FICKE
Marketing leadership for brands that mean something—where narrative, strategy, and creative execution come together to move people.With 10+ years at the intersection of digital marketing, brand strategy, creative operations, and narrative-driven campaigns, I’ve become obsessed (in the best way) with bringing structure to complexity and helping teams do their best, most meaningful work.As Head of Integrated Marketing at New Harbinger Publications, I drive high-impact initiatives across email, content, social, and lifecycle channels—scaling campaigns that connect with both B2B and DTC audiences. I’ve built systems that balance efficiency with creativity and partnered across teams to bring clarity, momentum, and measurable results.My sweet spot is where storytelling meets data—where insight fuels strategy, and great ideas are backed by the operational scaffolding to bring them to life across campaigns and channels.Whether I’m shaping a campaign, building the systems that support it, or mentoring a teammate, my work centers on translating complexity into meaning—giving ideas the structure they need to resonate in the world.
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