Leslie Chadwick

Senior Manager, Marketing and Communications @Connect for Health Colorado

Manage a team of three communications and marketing professionals, leading, mentoring and developing the communications and marketing staff - Guide internal communications strategy and oversee internal communications tactics, including a staff memo and “In The Know” meeting, to keep staff connected and engaged - Develop content calendar and ghost write the CEO blog - Develop strategic integrated marketing plan for Open Enrollment every year, including advertising, email marketing, collateral, organic social media, media relations – this past Open Enrollment, our marketing campaign drove a record number of enrollments -Manage a $1 million advertising campaign during Open Enrollment, working with a creative team to develop messaging and ads - Oversee development of company reports – the Annual Report and the end of Open Enrollment Report - Oversee website content and maintenance - Evolve brand design, oversee organizational brand standards