Leslie Merser-Benway
Global Events, Ibm Systems @IBM
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WORK HISTORY
Global Events, Ibm Systems @IBM
Manage IBM Systems global events team including 3rd party events and proprietary events. Responsible for worldwide strategy, customer experience, event execution, digital and surround, asset creation and external vendor management. Oversee brand event portfolios and lead diamond team events teams to ensure maximum ROI on investment. Direct execution teams on globally produced events including c-level events, sales incentives, customer facing and education, launch events, trade shows, third party and cross brand events. Lead strategic event portfolio planning and optimization across top IBM hardware brands integrating events into complex 360 marketing plans. Reduced multi-year decline in event effectiveness among Systems division across key metrics such as ROI and contacts captured. Collaborate with other business units on strategy and messaging integration. Passionate about driving customer experiences that are unique and groundbreaking. Manage large budgets and audit compliance. Produce videos, webcasts and virtual event experiences. Previous IBM Positions: Executive Assistant to the Chairman (4 years) Manager, Olympic Customer Hosting Program, Customer Experience - Atlanta, Nagano (6 years) Director of Events, IBM Systems (5 years)
EDUCATION
Dwight York Prep School, NYC
High School Degree
SKILLS
ABOUT LESLIE MERSER-BENWAY
DID SOMEONE SAY EVENTS? Recognized industry leader in event creation and execution.…
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