Leslie Alvarado
Head of Social Media @House Of Cb
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WORK HISTORY
Head of Social Media @House Of Cb
Los Angeles, CA, US
EDUCATION
University of California, Riverside
Bachelor of Science (B.S.), Business Administration, Marketing
ABOUT LESLIE ALVARADO
With 12 years of experience in brand marketing, social media, PR, and influencer partnerships, I specialize in building culturally relevant brand narratives that drive engagement, loyalty, and revenue growth. My expertise spans DTC, eCommerce, beauty, fashion, CPG, and lifestyle marketing, where I’ve successfully led digital-first campaigns, influencer collaborations, and high-impact product launches.As a bilingual, Los Angeles native, I bring a deep understanding of cultural marketing, leveraging entertainment tie-ins, influencer partnerships, and community-driven storytelling to make brands resonate on a global scale. From Super Bowl beauty+sports activations featuring Alicia Keys & partners Roc Nation to scaling social communities and executing AI-powered marketing strategies, I ensure brands stay at the forefront of digital innovation.I thrive in cross-functional leadership, seamlessly aligning marketing, merchandising, creative, and paid media teams to deliver high-performance, data-driven campaigns. Passionate about brand-building, consumer engagement, and performance marketing, I excel in leveraging digital insights, trend forecasting, and social commerce to maximize impact.Brand Strategy & Storytelling – Crafting compelling narratives that connect with consumersCultural Marketing & Influencer Strategy – Leading high-impact collaborations that drive engagementSocial & Digital Growth – Scaling brands across platforms like TikTok, Instagram & AmazonPerformance & Growth Marketing – Optimizing paid social, SEM, email, and SMS strategiesAI & Data-Driven Insights – Leveraging AI tools for audience insights and campaign performanceE-commerce & Social Commerce – Driving revenue growth through innovative DTC strategiesCross-Functional Leadership – Managing agencies, creative, and marketing teams for seamless executionLet’s connect if you’re looking to build powerful brand campaigns, social communities, and culture-driven marketing strategies that make an impact.
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