Lesley Verdi
Associate Director, Medical Marketing, Us Nutrition @Reckitt
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WORK HISTORY
Associate Director, Medical Marketing, Us Nutrition @Reckitt
Parsippany, NJ, US
Winning evidence based HCP recommendations for Mead Johnson Nutrition products through omnichannel medical marketing that encompasses a digital first mindset across touchpoints (medical sales force, media, CRM, HCP portal, medical education, medical congresses, and patient education).
EDUCATION
Cornell University
MS
Cornell University
BS
Cornell Johnson Graduate School of Management
MBA
SKILLS
ABOUT LESLEY VERDI
Twenty years experience in Medical and Consumer Marketing, Innovation, Sales Enablement, and Operations. Proven ability to exceed business goals. Passionate leader- Led medical marketing for both Mead Johnson and Nestle-Led consumer packaged goods brand marketing for Dove chocolate and Gerber baby food-Launched nutrition and indulgent products -Led research and development for M&M’s chocolate -Led digital marketing accounts and new business pitches at RappDigital -Led brand marketing for Jackson Hewitt Tax Service -Led sales operations, analytics, and training for Gerber Medical Sales team. Skills: Marketing strategy, branding, positioning, innovation, marketing communications, medical channel, market research, P&L management, operations, insights & analytics, people development, and cross-functional team leadership.
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