Martha Garnica
Multicultural Marketing Manager @Reckitt
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WORK HISTORY
Multicultural Marketing Manager @Reckitt
Parsippany, NJ, US
Spearheading and driving the multicultural vision and marketing strategies for the RB Infant & Children Nutrition brands under the Enfamil portfolio. More specifically growing business while generating awareness with Hispanic and Asian target segments.• Directing first ever consumer insight driven Hispanic strategy for Enfagrow Toddler Nutritional Drink business.• 9% sales growth for Enfagrow Toddler Next Step in South Texas through an integrated Hispanic test that includes consumer, trade and medical tactics.• Actively managing consumer facing Spanish language content in digital media, social media, search, emails, radio, online video (OLV), and website to ensure relevancy with target consumers across Enfamil portfolio.• Spearheading bilingual packaging for all products including Enfagrow Toddler Next Step.• Partnering with RB China Cross Border team to develop go to market marketing/media strategies and recommendations to grow IFCN business domestically and internationally with Chinese Moms.• Appointed by VP to US Culture Code team that uncovered the formula \'code\' behind the new brand platform.• 2020 Marketer of the Year Nominee
EDUCATION
The University of Kansas
Bachelor of Science - BS, Journalism - Advertising
SKILLS
ABOUT MARTHA GARNICA
m••••••••@gmail.com |History of delivering marketing results in both client and agency-based roles, I am a valued and respected business leader specializing in multicultural markets. Currently the Multicultural Marketing Manager at RB Health on the Enfamil portfolio which includes both the infant and toddler business.Was the Multicultural Marketing Manager at Walgreens, overseeing total marketing plan development and implementation for the retail and pharmacy units, I consistently exceeded expectations in revenue, brand recognition, and customer perception. Previously, I served as the Media Manager with Payless ShoeSource and an Account Manager with Parade Magazine, and my early career included work with major agencies executing campaigns for key clients such as McDonald’s, Kraft, Whirlpool, General Mills, and Discover. As such, my talent for creating data-driven plans that capture untapped opportunities and serve as the basis for the penetration of new markets is proven.My experience is complemented by a Bachelor of Science, Journalism (BSJ) in Advertising, Lean Six Sigma Green Belt Certification, and bilingual language fluencies (English, Spanish) and my career profile has been featured in both marketing and advertising textbooks.Let’s connect today! I would be pleased to start a dialogue about the future of marketing—and my place in it!Specialties:• Multicultural Marketing• Advertising Communications (Multicultural)• Strategic Marketing• Media Planning - Traditional, Digital, Social• Digital/Social Marketing• Integrated Marketing• Brand Management• Fluency in Spanish (reading, writing, speaking)
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