Lesley Anderson
Seo Consultant & Content Strategist @Search Party Digital Marketing
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WORK HISTORY
Seo Consultant & Content Strategist @Search Party Digital Marketing
MA, US
I provide effective, full-spectrum search engine optimization services to businesses across multiple industries (fortune 500, SaaS, consumer goods, coaching and consulting services, legal services, mental health care, education, and more), including- SEO Strategy development- Technical SEO audits- Content strategy- Content writing and/or supervision and training of client content writers- Keyword research, identifying competitor keyword gaps and opportunities- Internal and external linking strategy and implementation- Metadata- On-page SEO recommendations and implementation- Competitor analysisI structure my SEO work to integrate within clients\' overall marketing plan, with a focus on goal conversions that directly impact the business as opposed to strictly caring about rankings. You can rank #1 for an arbitrary keyword but if that isn\'t resulting in sales, sign-ups, or other concrete results, then it\'s not an effective use of your time and energy. Clients who work with me get a strategic and creative approach that looks more deeply at how SEO can benefit their overall business and help move them forward, as opposed to seeing SEO as a separate entity. This results in every client getting customized attention that aligns with their goals. I currently have an opening for 1-2 new clients. Contact me for a free consultation to see if we might be a fit!
EDUCATION
Worcester Polytechnic Institute
B.S.
ABOUT LESLEY ANDERSON
Hi! I\'m Lesley and I have spent the last ~15 years helping companies in a variety of sectors with winning SEO strategies. From technical audits to content strategy development and implementation, my skillset spans the full SEO gamut. Clients have ranged from small local businesses to Fortune 500 SaaS companies, national luxury retailers, global skincare brands, cybersecurity firms, research institutes, and more. I\'m well versed in developing winning content strategies, digging into keyword and competitor research, writing optimized web copy, providing content edits for other writers, technical SEO audits, running SEO training sessions, analyzing data and creating reports with actionable insights. With a technical writing degree and a background in the arts, I\'m able to write compelling content (as casual or technical as the client requires) that makes both humans and search engines happy. Tools and platforms: Screaming Frog, SEMrush, Google Analytics, Google Ads, SpyFu, Google Business Profile, Google Search Console, PageSpeed Insights/Pingdom/GTmetrix, Looker Studio, WordPress, Shopify, Wix, Squarespace, Photoshop, and custom client CMSes. In the past, I\'ve done everything from bookkeeping to writing white papers, crafting HTML email newsletters for a private university and digging into Linux for QA testing for a publisher. I\'ve designed and coded websites, illustrated children\'s books, walked runways and have co-written an award-winning musical that has been produced in Boston and New York City. I\'m organized, communicative, extremely attentive to detail, and honest, and I thrive in an environment where expectations are clear, equity/inclusion is prioritized, and excellence is rewarded. If your marketing department isn\'t seeing the results you\'re looking for, let\'s talk!
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