Lesley Wood
Marketing Manager @GRAHAM Group
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WORK HISTORY
Marketing Manager @GRAHAM Group
Glasgow, GB
Marketing manager for Building North division, covering projects across Scotland and Northern Ireland. Responsible for social media, PR and comms across the region. Management of website content, micro-websites and analytical reporting to the Board. Curation of digital content including video editing (Premier Pro) document design (InDesign) and photography (Photoshop).
SKILLS
ABOUT LESLEY WOOD
Experienced marketing and communications manager, specialising in commercial property services.Creation of go-to-market plans, to deliver best internal and external engagement and create meaningful lead generation, gaining best possible ROI. Delivering analytical reports to demonstrate success of campaigns across various channels (website, Foleon, LinkedIn, Twitter, video views, client newsletters etc). Critical analysis of outputs, along with competitor analysis, to identify potential areas for improvement in cadence, design and content. Curation of content and copywriting for regular client comms and reporting results on engagement back to the business. Managing video production/editing, curation of content for social media for various key events and campaigns and identifying significant people within the business to promote campaigns.
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