Lesley Newhouse

Consultant @Retail Marketing

Minneapolis, MN, US

Marketing expert working with small businesses to maximize sales through brand and product developmentFLY FEET RUNNING - Responsible for business development and brand awareness with an emphasis on scaling the brand across multiple doors/markets.• Represent the brand mission and act as a brand ambassador and brand educator within the organization• Develop marketing plans to enhance existing consumer base and acquire new consumers• Responsible for brand guidelines - defining the brand essence and core components, including values, position/promise, guiding principles, benefits and differentiatorsMERISTEM FAMILY WEALTH - Responsible for advancing the internal and external marketing image of Meristem and its professionals.•Designed, implemented and facilitated marketing strategies and annual marketing plan•Responsible for market research as it pertained to the financial wealth industry•Developed and managed promotional materials and general communication activities•Special event and sponsorship development and implementation•Oversight of electronic and written marketing efforts including website design and maintenance•Responsible for mentoring and coaching in regards to prospective business development activitiesJOHNSON BROTHERS LIQUOR COMPANY - Spearheaded national chain growth, product development and market planning for sales of products to accounts such as Target, Costco, Whole Foods, Cost Plus World Market and Trader Joes across fourteen states.* Grew sales in all accounts by double digits over prior year through special purchase items and promotions: Target +112%, Costco +56%, Whole Foods +92%, Cost Plus World Market +18%, Trader Joes +27%.* Transformed one key account into the top grossing account on an annual basis across entire JBLC portfolio (up from sixth place the previous year).

University of Minnesota-Twin Cities

Bachelor's degree