Lerin Palmer
Marketing & Employee Engagement Manager @Bgbc, A Springline Company
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WORK HISTORY
Marketing & Employee Engagement Manager @Bgbc, A Springline Company
Indianapolis, IN, US
I lead marketing and employee engagement initiatives that strengthen our brand, elevate the team member experience, and support firmwide growth. My work blends employer branding, internal communications, experience design, and event strategy to create a connected and engaging environment for current and future employees.Key Focus Areas:• Employer Branding & Recruitment Marketing: Built the full Springline careers site from structure to copy, ensuring a consistent and compelling candidate experience. Developed recruitment content, job descriptions, and digital assets for campus, early-career, and experienced hiring. Refined messaging to position the firm as an employer of choice across all talent segments.• Employee Experience & Culture: Designed engagement programs, recognition initiatives, and intern and early-career experiences. Helped shape the employee journey, including onboarding frameworks, persona foundations, and key moments that support retention and connection.• Internal Communications & Brand Activation: Created firmwide communication strategies, led branded presentations, and supported major organizational rollouts. Partnered across teams to improve clarity, alignment, and transparency during periods of change.• Event Strategy: Planned and executed high-impact events, including national all-firm meetings, onboarding sessions, and the Springline Partner Summit (Keystone), ensuring a polished, inclusive, and engaging experience.• Swag & Experience Design: Built the strategic approach to swag for new hires, key milestones, firm gatherings, and national initiatives. Oversaw creative direction, inventory planning, and vendor coordination to maintain brand consistency.
EDUCATION
The Art Institute of Indianapolis
Associate of Science, Photography
ABOUT LERIN PALMER
I’ve spent over a decade shaping how brands communicate and how people feel inside the organizations behind them.Since 2010, I’ve worked across marketing, design, and engagement strategy. I’ve built brands from the ground up, crafted experiences that connect people to purpose, and helped companies communicate with intention and heart.In 2021, I joined BGBC Partners, a boutique-with-reach advisory firm, where I was soon promoted to Marketing & Employee Engagement Manager. I led a wide range of initiatives including recruitment marketing, internal communications, onboarding, culture events, and 360 feedback processes. As the sole marketing team member, I blended creative execution with big-picture thinking.In 2025, I joined the national team at Springline Advisory, a modern, middle-market advisory firm formed by six founding firms including BGBC. As Talent Marketing & Employee Engagement Manager, I now support a growing national network. I lead strategic programs across onboarding, employer brand, internal communications, and engagement.My work spans both national and local efforts. I continue to support BGBC on culture-building and onboarding, helping preserve the “big-small firm” feel that made it special while driving scalable strategies for the future of Springline.Key highlights:• Launched the Springline Careers site and early-career pathing content• Built branded swag strategies for key milestones and culture rollouts• Led branding and communication for Springline’s inaugural Partner Summit• Developed 360 feedback systems and firm culture surveys• Created internal campaigns and toolkits to align employer brand and valuesI believe brand and culture go hand in hand, and I’m passionate about building workplaces that reflect that truth at every touchpoint.
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