Leonora Polonsky

Passionate Brand Strategist (CEO Founder) @Leonora Polonsky & Associates, Llc

Cape Coral, US
EMAILS
l••••••@leonorapolonsky.com
MOBILE NUMBERS
+15•••••••49

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WORK HISTORY

Nov 2008 — Present

Passionate Brand Strategist (CEO Founder) @Leonora Polonsky & Associates, Llc

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Cincinnati, OH, US

LPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ business and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a proprietary Modern Brand Strategy Playbook and Activation Accelerator, to tackle unsolved challenges at every point on the path-to-purchase journey. LPA strategies drive higher brand awareness, omnichannel purchase consideration and consumer and shopper purchase decisions, all focused on accelerating profitable growth. LPA’s A-PLAYERS, NO LAYERS® model offers an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 clients / start-ups and everything in between. Clients include Cardinal Health, Arby’s, The Weather Channel, Align Technology, GE Appliances, Brown Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association. The LPA team is objective-based, passionate and committed to speed, agility and practical, winning solutions that drive results.

EDUCATION

1983 — 1985

The Tuck School of Business at Dartmouth

MBA, Marketing

1980 — 1982

Binghamton University

BA, Economics

2019 — 2020

Kellogg Executive Education

Certification, Digital Marketing Strategies; Data, Automation, AI & Analytics

SKILLS

Consumer BehaviorMarketingBusiness StrategyStrategyStrategic ThinkingMarket PlanningMarketing ManagementBrand DevelopmentSegmentationMarketing ResearchBrand EquityProduct DevelopmentMarket ResearchIntegrated MarketingFast-Moving Consumer Goods (Fmcg)Strategic PlanningBrand ArchitectureConsumer ProductsBusiness DevelopmentPositioningCustomer InsightBrand ManagementCross-Functional Team LeadershipConsumer BehaviourMarketing StrategyFmcgGlobal MarketingCompetitive AnalysisP&L ManagementProduct InnovationLeadershipManagementBusiness-to-Business (B2b)AdvertisingMarketing Communications

ABOUT LEONORA POLONSKY

Most brands don’t fail because of lack of effort or investment. They fail because…

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