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Leo González
Founder & CEO @Daftonmedia
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WORK HISTORY
Founder & CEO @Daftonmedia
MX
After being identified as one of the top entrepreneurs in Mexico, Leonardo founded DaftonMedia alongside Gallup CEO Jim Clifton. Starting as a Digital Agency, Leonardo has taken DaftonMedia to a full agency, working with renowned brands in Mexico and the US like Lincoln, Cadillac, GMC, Mack Trucks and more.
EDUCATION
Universidad del Valle de México
Ingeniería de Software y Redes, Computer and Information Sciences and Support Services
Instituto Politécnico Nacional
TÉCNICO EN ADMINISTRACIÓN DE EMPRESAS, Administración y gestión de empresas, general
UTEL Universidad
Bachelor's degree, Marketing
ABOUT LEO GONZÁLEZ
Maximizing Business Potential: From Actor to Entrepreneur and Beyond From Acting to Entrepreneurship: My journey began at the tender age of 5 when I took my first steps into the world of entertainment as an actor. My debut was in the TV series \"Amarte así Frijolito,\" filmed in Argentina for Telemundo. This early experience ignited my passion for storytelling and the creative arts, and it set the stage for my future endeavors. Embracing Entrepreneurship: In 2016, I took a bold step into entrepreneurship and found myself at an entrepreneurial contest in Mexico City, where I competed against participants. It was there that I had the incredible opportunity to pitch my vision to none other than Gallup\'s CEO, Jim Clifton. Jim became my angel investor and played a pivotal role in helping me realize my dream of launching DaftonMedia, a dynamic digital marketing agency. DaftonMedia\'s Remarkable Journey: Since 2017, DaftonMedia has been making waves, working with renowned brands both in Mexico and the United States. Our clientele includes the likes of Lincoln, Cadillac, GMC, SHRM, The World Bank, and many more. We\'ve been instrumental in crafting digital strategies that resonate and drive success. Riding with Harley-Davidson: In 2018, I embarked on an exhilarating adventure when I was selected as the winner of the prestigious \"Find Your Freedom Internship\" at Harley-Davidson. Out of a staggering applicants, I was chosen to collaborate with the iconic motorcycle company in shaping strategies aimed at connecting with younger generations. Specializing in Industrial Assets: In recent years, my entrepreneurial journey has led me to specialize in a unique niche: the monetization of used industrial machinery and commercial vehicles. Through this venture, I\'ve come to understand the crucial importance of optimizing a company\'s operations as the cornerstone for sustainable growth. A Vision for Scaling: Through my diverse experiences working on results-oriented contracts, I\'ve gleaned a critical insight: marketing can only flourish when a company\'s operational foundation is rock-solid. As a result, I\'ve dedicated myself to the art and science of scaling businesses by partnering with them, creating synergies that lead to unprecedented growth. Builder Profile Talents Top Five: Determination | Disruptor | Knowledge | Confidence | Profitability.StrengthsFinder: Intellection | Learner | Activator | Ideation | Achiever
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