Leonard Baake
Head of Retention @mellow NOIR
Signup · Get unlimited contacts
WORK HISTORY
Head of Retention @mellow NOIR
Berlin, DE
EDUCATION
Reforge
Program, Retention & Engagement Series, Advanced Growth Series
Karlsruhe Institute of Technology (KIT)
Wirtschaftsmathematik
ABOUT LEONARD BAAKE
I lead CRM and Lifecycle Marketing with a clear focus: driving retention, engagement, and long-term customer value. I enjoy building systems that scale, strategies that deliver, and teams that move fast with clarity and ownership.My strength lies in translating customer behavior into actionable growth levers—through smart segmentation, automation, and a deep understanding of lifecycle dynamics. I thrive in cross-functional environments, where Product, Marketing, and Data come together to turn insight into impact.Currently heading CRM at a high-growth tech company, I work across multiple channels and touchpoints to design journeys that are not only high-performing but genuinely useful to our users.Always curious, always experimenting, always looking for better ways to connect with customers.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.