Lena Richards

Marketing Director @WithersRavenel

Asheville, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2018 — Present

Marketing Director @WithersRavenel

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NC, US

Leads a diverse and unique team of branding, marketing, and communications specialists. Together, we focus on promoting our firm\'s thought leadership, robust program of services, and employee-ownership culture. With the help of my team, I develop, implement, and measure marketing and communications efforts to both internal and external audiences, ensuring brand integrity and consistency.

EDUCATION

1999 — 2002

University of North Carolina Asheville

Mass Communication, journalism, videography

SKILLS

Social MediaPhotographyProposal WritingMedia LiaisonAdobe Creative SuitePresentation DesignMarketing CommunicationsFacebookEvent ManagementPress ReleasesPromotionsPress KitsBloggingDatabase AdministrationResearchNewslettersContent ManagementProject ManagementPublicitySocial NetworkingSocial Media MarketingStrategic CommunicationsMarketingCopy EditingGraphic DesignMarket ResearchEditingWeb ContentTechnical WritingWeb Content WritingEmail MarketingMagazinesOnline MarketingContent DevelopmentNotary PublicPublic RelationsInternal CommunicationsMedia RelationsProofreadingWriting

ABOUT LENA RICHARDS

Arranger | Individualization | Ideation | Analytical | ResponsibilityWith nearly 20 years in the AEC industry, I oversee WithersRavenel\'s marketing, communications, and branding strategy to establish and reinforce our company\'s reputation as a leader in engineering, landscape architecture, planning and geomatics consulting services. In collaboration with my talented team, I focus on:> Building authentic and memorable content and deliverables that distinguish us in a competitive market> Crafting impactful messaging across multi-channel platforms to educate, inform, and help our clients solve problems> Designing innovative, data-driven strategies that drive measurable results and reinforce our position as a leader in the AEC industry in North Carolina> Launching new service lines and brand expansion / exposure in high-growth markets

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Lena Richards — Marketing Director at WithersRavenel in Asheville, NC, US | Unifers