Lejia Feng

Digital Marketing and Content Specialist @Platform Calgary

Calgary, AB, CA

Leading content strategy and execution across Platform Calgary’s digital channels, including social media, newsletters, and the website, to grow brand awareness and engagement within Calgary’s innovation ecosystem- Creating compelling, audience-specific content, such as social media captions, carousel graphics, blog posts, founder features, to drive registration and participation in flagship programs like Startup 101 and signature events like Tech Stampede Social, Innovation Week, etc- Collaborating cross-functionally with internal teams and external stakeholders to amplify storytelling and ensure alignment with strategic goals- Developing and optimizing campaign strategies based on data insights from tools like Google Analytics, HubSpot, and social media analytics platforms- Supporting sponsor recognition and stakeholder communications through tailored messaging and branded content across multiple channels.

Nanchang Hangkong University

Bachelor's degree, International Trade

Cardiff University / Prifysgol Caerdydd

Master's degree, International Journalism

Gwynedd Mercy University

Exchange Program, Business Management