Leila Flack

WORK HISTORY

EDUCATION

ABOUT LEILA FLACK

As a results-driven Brand and Communications Manager at House of Luxx, I specialise in creating engaging content and building strong digital communities that convert. With a sharp eye for storytelling and data-led decision making, I’ve led full-scale content strategies, from planning and filming viral social media campaigns to launching personalised CRM journeys and loyalty programs that drive measurable growth. I thrive at the intersection of creativity and performance. Whether I’m scripting and shooting behind-the-scenes videos, editing reels, writing compelling copy, or crafting campaigns around real-time audience insights, I aim to deliver content that captivates, converts, and builds lasting community relationships. Some highlights from my current role: • Created and managed multi-platform content calendars (Instagram, TikTok, Facebook) aligned with seasonal campaigns and brand objectives • Filmed, edited, and published videos, Reels, and influencer content with high engagement and shareability • Increased weekly social media engagement by leading proactive community management and direct VIP engagement • Built and scaled CRM communications, segmenting users by behaviour and driving reactivations and VIP retention • Owned end-to-end prize fulfilment processes and coordinated with winners, influencers, and partners • Launched referral, loyalty, and reactivation programs that contributed to monthly user growth and engagement KPIs • Regularly analysed performance data to inform content, community, and campaign strategies I’m passionate about content that connects, and love turning brand messages into memorable experiences that grow trust and loyalty.