Leighann Dicesaris

Director of Marketing and Agent Engagement @Coldwell Banker-Kennon & Parker

Columbus, GA, US

Developed and grew the agent social media program, increasing engagement and adoption across the company. • Designed and led social media campaigns that boosted agent engagement and company visibility. • Managed Meta Business ad campaigns, tracking performance and ROI. • Conducted market research to stay ahead of industry trends. • Supported marketing efforts for new office launches and events.Brand Development & Training • Oversaw company brand refreshes to ensure consistency across materials. • Built and updated agent and team brands, aligning visuals and messaging. • Led 47+ one-on-one marketing sessions on branding, Canva, and social media. • Created a social media handbook to help agents grow engagement. • Developed core marketing materials including guides and presentations.Content Creation & Production • Directed and produced video projects and short-form content for agents. • Shot professional headshots and photography for marketing use. • Designed marketing collateral, including signage, print, and digital assets. • Built Mailchimp templates for company and agent email campaigns.Events, Partnerships & Operations • Planned major company events including appreciation weeks and award ceremonies. • Managed vendor and partnership programs, coordinating sponsorships and billing. • Wrote press releases featured in local media outlets. • Supported HR and operations with hiring materials and office branding. • Represented company as a Rotary member and Leadership Columbus graduate.