Leigh Ann Tout

Director of Brand Development @Patcraft

Direct brand strategy and lead all marketing functions for the leading commercial performance flooring brand. Develop marketing support materials including print, video and sales tools to elevate brand awareness and differentiation in the market place. Oversee advertising and public relations efforts including ad placement, content and creative development.Direct social media strategy and oversee content development and disbursement. Lead creative relationship with branding agency.Manage all aspects of product promotion including photography, advertising, collateral development, web features and sales training.