Lee Butterley

Media Scheduler @BBC

Being the guardian of BBC channels promotional airtime, scheduling the placement of trails and navigation on BBC One using the What\'s On system, guiding the audience through an unprecedented and major events, the Covid-19 crisis, the death of Prince Philip and HM The Queen, England in the European Cup Final, the Coronation of King Charles Eurovision in Liverpool etcAdapted at extremely short notice to full time home working, amending processes and meetings accordingly, formed new working relationships and managed continuing massive schedule changes as the pandemic impacted the schedule both in terms of lost programmes and new content such as the daily Covid briefing going in.Managing core promotional strategies and developing campaign plans, coordinating with Scheduling, Marketing, Creative and agencies.Using audience insight to efficiently schedule breaks, and using TechEdge to both predict and monitor campaign and navigation effectiveness.Working closely with Continuity announcers to ensure the voice of the channel is able to navigate the audience through Marketing priorities.Ensuring final promotional transmission schedules meet corporate campaign targets and needs whilst also balancing operational and editorial requirements and complying with OFCOM regulations.Line managing Assistant Planners, reviewing performance and providing leadership to achieve departmental goals.