Lea Torchetti
Marketing Director @Cizzle Brands Inc
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WORK HISTORY
Marketing Director @Cizzle Brands Inc
Toronto, ON, CA
I currently help lead the Marketing function at Cizzle Brands Inc - overseeing eCommerce, Content, Partnerships, Creative/Design, and Sales + Retail programs to drive cohesive, revenue-focused growth.Develop and execute integrated brand strategies across product launches and campaigns - ensuring every initiative ladders up to awareness, trial, and retail velocity. For example, our recent collaborations with Nathan MacKinnon on our Golden Berry Sports Drink and USA Hockey’s Miracle On Ice SKU leveraged partner and athlete relationships to deliver limited-edition, timely products that resonated with fans during the Olympics.Partner cross-functionally with Product Development, Sales, PR, Operations, and eCommerce to bring campaigns to market efficiently.Manage and activate 10+ key corporate sports partnerships, turning brand affiliations into high-impact marketing programs. This includes USA Hockey, USA Lacrosse, Canlan Sports, Minnesota Hockey, and more. Own all athlete and creator relationships from start to finish - including large-scale photoshoots, in-store activations, and high-performing content production. Our annual photoshoots serve as a cornerstone for delivering fresh content while maximizing efficiency with athletes.Oversee the annual marketing calendar and department budgets. Proud to be part of a fast-growing brand, contributing to its growth and success alongside a lean, passionate team - building, innovating, and making all of our marketing efforts count.
EDUCATION
Wilfrid Laurier University
Bachelor of Business Administration (B.B.A.), Business Administration
George Brown Polytechnic
Postgraduate Degree, Sport and Event Marketing
SKILLS
ABOUT LEA TORCHETTI
As Marketing Director at Cizzle Brands Inc, I lead a dynamic, cross-functional team driving growth for the CWENCH brand. I oversee the strategy and execution of integrated marketing initiatives, including product launches, digital campaigns, eCommerce optimization, content creation, creative design, strategic partnerships, and sales enablement. My role focuses on connecting marketing strategy to measurable business results, ensuring our brand resonates with consumers, builds loyalty, and drives revenue.
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